⟡ Case Study: ViaLegal

Case Study: ViaLegal Immigration Law Firm

Transformative Improvements in Immigration Legal Services

Introduction

VíaLegal Immigration is a non-profit law firm dedicated to providing expert immigration legal assistance and representation. I worked with VíaLegal’s leadership and legal team, marketing contractors, and community partners to align projects with organizational objectives, such as the development of the Consultation Clinic Program. The program offered dedicated space and time for pro-bono consults to the public through our community partners.

Focused on delivering affordable services with empathy and expertise, we aimed to improve efficiency, attract more clients, build trust, and positively impact families and communities nationwide.

Industry: Legal Services

Location: Charlotte, North Carolina, U.S.

Target Market: moderate-income individuals, families, and organizations navigating the complex U.S immigration system

Challenge and Opportunity

We identified two key areas for improvement:

1. Increase Efficiency to Reduce Legal Costs

Affordable, multilingual legal services are scarce in Charlotte and the surrounding areas, leaving many clients without options and necessary legal assistance. Our objective was to reform our frameworks to deliver professional legal services at reduced costs.

2. Increase Client Leads and Acquisition

We sought innovative ways to increase leads through strategic marketing, partnerships, and community engagement, thereby expanding brand awareness and building community trust.

Strategic Approach

I. Optimizing Workforce Efficiency and Resource Allocation

1. Resource Allocation
   • Implemented precise time tracking and reporting
   • Automated client portals with user-friendly, multilingual forms
   • Restructured organizational workflows and communication
2. Streamlining and Standardizing Processes
   • Client Intake and Consultations
   • Case and Special Program Screening
   • Partner Communications
   • Community Events
   • Invoicing, A/R

II. Increasing Client Leads

1. Marketing and Branding
   • Revamped marketing materials
   • Ensured consistent branding in communications
   • Updated website functionalities and lead-generation pipelines
   • Event Marketing and Market Research
2. Building Community Partnerships
   • Fostered strategic relationships with local community organizations
   • Developed Consultation Clinic Program where we offered pro bono consultations to the public in coordination with community partners
   • Facilitated nationwide program referrals
   • Implemented grassroots outreach efforts

Results and Impact

Our strategies freed up over 35% of staff hours, enabling the firm to take on additional cases. Reductions in administrative tasks and improvements in workflow enhanced both internal and external processes. Our hands-on marketing approach and partnerships allowed us to reach over 500 clients within 18 months.

These efforts grew our client base and positively impacted hundreds of families, leading to continuous referrals and a growing reputation as a reliable, trustworthy, and affordable immigration law firm in North Carolina.